40/40 Jay-Z Club, New York

New York, New York / 2003

In an era where big nightclubs began to dominate Manhattan nightlife once again, hip-hop star and music mogul Jay-Z wanted to create his own destination, the 40/40 club. Located in NYC’s Flatiron district, the 40/40 club is Studio GAIA’s version of what a modern sports bar should be. The space embodies a dark, seductive tone.